PRIVACY POLICY knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting, you are accepting the practices described in this Privacy Policy.


    1. Purpose.

      The information we learn from customers allows us to personalize and continually improve the total experience at Here are the types of information we gather.

    2. Types.

      1. User Supplied Information.

        We receive and store any information you enter on our Site or give us in any other way. Information that we collect can be: Account details, name and address, e-mail address and any information you submit and accompanying information, supplied PayPal information, and financial information, including Social Security numbers and Driver's License numbers (as necessary). This list is not exclusive, and may be altered without notice based on information that you supply voluntarily.

      2. Right to refrain from giving information.

        You have right to refrain from giving us certain information, but then you might not be able to take advantage of all of our features. We use the information that you provide for to enhance the service, such as responding to your requests. However, you may not mask your identity by providing false or misleading information. For example, you may not use IP masking to mask your Internet access location, including without limitation, proxy servers, masking software or the like.

      3. Collection. collects personal information when you register with, when you use products or services, when you visit pages, and when you enter promotions or sweepstakes. may combine information about you that we have with information we obtain from business partners or other companies.

      4. Information Sought.

        When you register we ask for information such as your full legal name, e-mail address, birth date, gender, zip code, occupation, industry, and personal interests. For some financial products and services, and as necessary, we may also ask for your Social Security number, driver's license number and information about your assets. Once you register with and sign in to our services, you are not anonymous to us.

      5. IP Address and Cookies. automatically receives and records information on our server logs from your browser, including your IP address, cookie information, and the page you request.

      6. Supplemental Software.

        A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalized experience at if we cannot recognize you, we want you to be aware that these tools exist.

      7. E-mail Communications:

        We communicate and make special offers available via email. To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from if your computer supports such capabilities. We often receive email lists from other companies who offer similar services to ours. To avoid sending duplicate emails to our customers, we compare our customer list to these lists received from other companies. If you do not want to receive e-mail or other mail from us, please adjust your e-mail contact preferences. Without exception, notifications relating to active Skill Challenges cannot be avoided and must be sent to Your supplied email address.

      8. Information from Other Sources:

        From time to time, we receive information about you from other sources and add it to our account information.

    3. More about Cookies

      1. Description.

        Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and to provide enhanced features such as personalized greetings, suggestions and storage of personal information between visits.

      2. User Choices.

        All web browsers have the ability to accept cookies, reject cookies, or to prompt the user before accepting them. The help portion of the toolbar of your browser will tell you how to select the option that suits you best. However, disabling the acceptance of cookies allows you to take full advantage of some of the best and most advanced features that we have to offer, and we recommend that you leave them turned on.

      3. This Policy Not Applicable to Other Companies. lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to's cookies.

      4. Web Beacons. uses web beacons to access cookies inside and outside our network of websites and in connection with products and services.


    1. General.

      The information that we collect about our customers is critical to our business. We respect and value this information, and do not want to jeopardize the flow of information between our users and the Site. Therefore, we are not in the business of selling this information to other websites or businesses. There are very limited circumstances where we do share some customer information, and this is outlined immediately below. We share customer information only as described below and with subsidiaries, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

    2. Agents.

      Due to the size and complexity of our operation, it is necessary to employ other companies and individuals to perform functions on our behalf. Agents are often used to assist with verifications, fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. These agents have access to only the personal information needed to perform their functions, and may not use it for other purposes.

    3. Promotional Offers.

      Occasionally we send offers to selected groups of customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please log into your account and adjust your contact preferences. To take full advantage of the site and the tremendous savings offered, we recommend that you choose to receive these offers.

    4. Business Transfers.

      To improve the offerings and selection at our website, we occasionally acquire as we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Beyond Gaming LLC, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

    5. Protection of and Others.

      It is sometimes necessary to release account and other personal information when we believe it is appropriate to comply with the law; enforce or apply our terms of use and other agreements; or protect the rights, property, or safety of, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Under no circumstances, however, does this include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this privacy policy.

    6. With Your Consent.

      Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.


    1. Software Used.

      To protect the security of your information during transmission, we use Secure Sockets Layer (SSL) software, which encrypts information you input.

    2. Signing off.

      To prevent unauthorized access to sensitive information, it is important for you to monitor those who have access to your password and to your computer. Be sure to sign off when finished using a shared computer. Visit our website for more information on how to sign off.


    1. General.

      When you access your account, there is a variety of information that you will see. This is designed to allow you to update any changed information and view the information that you entered previously. This information is sensitive, and it is necessary to both protect this information and keep it current in order to have the best experience at our site. Examples of the type of information that can be accessed by signing into your account are on the website.


    1. General.

      You always have the right to refrain from providing any information. This may have an impact on use of the site and on the ease of making purchases or taking advantage of certain unique features of the site.

    2. Prior Information.

      You can add or update certain information on pages such as those listed in the "User Access to Information" section above. When you update information, we usually keep a copy of the prior version for our records.

    3. Customer communication.

      If you do not want to receive e-mail or other mail from us, please adjust your account setting regarding email contact preferences. (You cannot waive the applicability of the Conditions of Use and other legal notices, such as this Privacy Notice, and if you elect not to receive those notices, they will still govern your use of, and it is your responsibility to review them for changes.)

      Without exception, notifications relating to active Skill Challenges cannot be avoided and must be sent to Your supplied email address.

    4. Cookie Choices.

      The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, affecting the acceptance of cookies means that you will not be able to use such important features as accelerated ordering and customized product suggestions.


    1. General.

      We do not offer service or products to children. If you are under 18, you may not use


    1. General. is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union. We have certified that we adhere to the Safe Harbor Privacy Principles agreed upon by the U.S. and the E.U. For more information about the Safe Harbor and to view our certification, visit the U.S. Department of Commerce's Safe Harbor website. If you would more information about the Safe Harbor program, please visit the website at


    1. Acceptance of Terms and Conditions.

      By visiting, you accept that your visit and any dispute over privacy is subject to this Notice and our Terms and Conditions, including limitations on damages, arbitration of disputes, and application of the law of the state of Michigan, County of Oakland. If you have any concern about privacy at, please send us a thorough description to, and we will try to resolve it.

    2. Modifications.

      Because our business changes constantly, we reserve the right to periodically revise our Privacy Notice and the Terms and Conditions.

    3. Applicability.

      Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.


    1. General.

      Information is collected from you when you enlist any of the Services offered on the Site.

    2. Information that could be supplied.

      As a result of any of the above actions, it is possible that you will supply us with such information as your name, address, and phone numbers; PayPal Identification information; and Social Security and driver's license numbers.


    1. General.

      As discussed earlier, our systems collect information that is sent over the Internet without your control.

    2. Examples.

      Some examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as bestsellers and product suggestions; the full Uniform Resource Locator (URL) clickstream to, through, and from our website, including date and time; cookie number; pages you viewed or searched for; and your history.

    3. Software Used.

      During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


    1. General.

      Information collection and processing is designed to increase your experience on our Site.

    2. Examples.

      Some of the information that we collect and process can be accessed by you. Examples of information you can access easily at include up-to-date information regarding recent Services accessed; personally identifiable information (including name, e-mail, password, communications preferences, address book, and fast ordering settings); Account balances; and e-mail notification settings.